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Good Thursday Morning. I’ve taken a new job and am on-site for onboarding all week, so bringing you an abbreviated, “snack size” version of SBP this week.

The next full issue will be coming Thursday 2/29. If you’re craving a deeper dive into sports business, you can take a look at past editions here.

Five Interesting, Funny, and Touching Things that Happened in Sports This Week

#1: Caitlin Clark makes history.

Clark broke the NCAA Women’s Basketball scoring record last week (and of course it was on a 3 from the logo). Here’s how she got there, the epic Nike ad commemorating the record, and a few examples of the business of Caitlin Clark.

#2: Parker Byrd went through hell and back, but he got an AB in a college baseball game.

#3: Revenue streams by league, as broken down by Sportico.

My three key takeaways from this chart:

1. Lol at the NFL’s gargantuan numbers.

2. We’ve talked about this before, but given all of the unrest with regional sports networks right now, the MLB’s reliance on local media revenue makes you a bit squeamish.

3. Look at how strong the in-person experience is for the NHL (seating/suites and concessions/parking are comparable to NBA) but how far it lags behind on media side — which drives the bus when it comes to valuations — as well as sponsorships due to its smaller national footprint.

#4: The NBA’s new AI viewing experience is…something.

#5: Shots fired! I’ll be digging more into the “Spulu” bundle between ESPN/Disney, Fox, and Warner Brothers Discovery and the industry fallout soon.

Until next time, sports fans!

-Alex