Thanks for the great feedback on last week’s edition! Please keep it coming by responding to this email or on social media (LinkedIn, Twitter).

Forwarded this newsletter by someone in your network and want to receive it yourself? Subscribe here 

Good Thursday Morning. Bringing you an abbreviated, “snack size” version of SBP this week.

#1: The W’s fans have Fever fever

🗯️ My thought bubble: This is unsurprising given Caitlin Clark’s mega stardom. The league is in an interesting position here, though: how do you balance focusing on Clark’s magnetic effect to drive the league to new heights (she was responsible for ~26% [!!!] of the league’s economic activity last year according to NBC News) while also promoting other stars to diversify and mitigate risk if Clark gets hurt?

This is the exact scenario the league is in right now with Clark currently out for a few weeks with a quad strain. Get-in prices for the Fever’s next few away games — almost all of which were moved to bigger arenas to take advantage of Clark’s pull — are down as much as 70% and will not see anywhere close to the demand as before.

To me, it’s a signal the league should index more paid promotion to the other stars (A’ja Wilson, Napheesa Collier, and Paige Bueckers would be my top three suggestions) while letting the natural inertia of the Clark phenomenon do most of the work.

#2: Somebody’s chopping onions at Roland Garros as the legends honor Rafa

#3: The most watched Indy 500 in nearly 20 years

🗯️ My thought bubble: Between this huge race, the Pacers on the brink of reaching the NBA Finals, and the Fever dominating with Caitlin Clark, is Indianapolis the sports capital of America for the summer?

#4: First Take doing First Take things

#5: Very fun activation between Max Homa and Chipotle

Until next time, sports fans!

-Alex